Saturday, 6 March 2010

How information spreads "virally"

In my opinion most ad agencies really don't understand the following principle and pretty much copy what ever seems to be floating around on YouTube or facebook or (insert social networking site here); but my theory is this, that information and trends are a form of social currency that people use to bolster their position within the community, the higher up in the said community a bit of information will push you, the greater its value and the faster it spreads. It stems from our primitive hunter gatherer days when if a member of the clan had information to say for example a clump of fruit bearing vegetation his position in the community would become elevated as the information he held was important for the societies survival. I admit its a simple model and needs a bit of work but you get the idea.




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